Sichuan shoe company to increase the value-added transformation key

Recently, at the Sichuan footwear export quality improvement work conference organized by the Sichuan Entry-Exit Inspection and Quarantine Bureau, the total footwear exports of the leading footwear enterprises in Sichuan increased by 79.89% in the first half of this year, while the unit price was reduced by half from last year. It is proposed that Chuan Xia has reached the critical period of industrial transformation, and the breakthrough is to increase the added value of the products, and to teach on-site to obtain high value-added experience.

Tree brand Ai Min children to do luxury goods

Next year, the first high-end luxury brand in Chengdu shoes is expected to enter the Hong Kong shopping mall.

In 2008, when the brand “Sago” production line under the Chengdu Aimeng Leather Products Co., Ltd. was put into operation, peers could not help but pinch sweat for Aimin’s chairman Liu Qiongying. Spend millions of dollars to build high-end brands, reliable?

In the voice of doubt, Ai Min Er invited French designers to Simi and used Italian raw materials to combine Hong Kong and local talents into a management team. In terms of design, each year uses one of the ethnic elements of the 56 ethnic groups in the country, and at the same time invites designers such as Chanel to design elements of life. Soon, “Sago” entered the high-end shopping malls in Beijing and competed with foreign luxury brands on the same stage. A pair of shoes sold more than 4,000 yuan.

Liu Qiongying disclosed that Ai Min Er has registered trademarks for “Sago” in 72 countries. The next step will be to push the brand globally.

Strong management of the OEM must also paste high-end

Shangzhi Footwear (Sichuan) Co., Ltd. is a OEM company that produces orders. This year, the company's orders could not be completed, the shoes have also done high-end from the middle.

The reason why high-end brands favor Shangzhi is mainly due to the streamlined management of the company. In the assembly line design, the company standardized the time and manpower required for each process through professional measurement methods, and increased production efficiency by 20% instead of adding manpower. In terms of cost control, the fine supply of needles, glue, etc. required for each procedure, which is cost-effective, also urges workers to standardize their operations. Just one month after the cost control measures were implemented, only 140,000 yuan was saved for glue.

Ye Haitao, general manager of Shangzhi Footwear , said that according to the calculation of 10% of the profits for each pair of shoes, the cost would be reduced by 10%, and the profit of the OEM could be doubled.

Finding the brand's road to locating Cameto

The Guangzhou, Quanzhou, and Wenzhou enterprises and orders in the domestic footwear industry “Three States and One Capital” are shifting to Chengdu, which is a capital. Between 2004 and 2009, the province’s exports grew nearly 8 times, with an average annual increase of 55%.

Feng Yonggang, chairman of Chengdu Cardido Shoes Co., Ltd., said that Sichuan, which has the advantages of an industrial chain and a mature workforce, has at least a 10-year golden period. However, the coastal footwear industry has also shifted to Jiangxi and Guizhou. The footwear industry in Sichuan must be transformed to accept high-priced and difficult orders and improve the high value-added products in order to stand out.

By taking the road of self-owned brands, Kami has tasted the sweetness. From 2004 to 2007, many peers obtained large quantities of cheap orders in Russia through the "gray customs clearance" method. Carmelo chose to go through complicated customs clearance procedures and open up European and American markets through formal trade channels and independent brands. In 2009, the big market of Cherkizovsky in Russia was closed, and its counterparty exports were almost stagnant. The export orders of Kameido never declined.

Build Platform to Make Sichuan Certification a Passport

The Sichuan Entry-Exit Inspection and Quarantine Bureau stated that the key to improving product added value is to improve quality.

On August 10th, the Bureau and Ai Min Er and Shang Zhi signed a responsibility statement on export footwear quality improvement demonstration enterprises. They will formulate “one-on-one” assistance measures for enterprises, and provide them with a green channel for inspection and quarantine to provide foreign footwear for foreign employees. Product Laws and Regulations and Technical Trade Barrier Measures Training. At the same time, in the R & D, raw material procurement, production links, temperature control, final product inspection, quality response mechanism and other key control points for the company to strictly control the quality of the relevant measures and other measures.

With the support of the General Administration of Quality Supervision, Inspection and Quarantine, the country’s second national key laboratory for export footwear has settled in Sichuan. The Textiles Division of the Provincial Entry-Exit Inspection and Quarantine Bureau disclosed that the current laboratory is collecting samples for comparison tests. After a two-month self-calibration phase, the laboratory will provide services such as technology research and development and product testing. Before the export of Sichuan shoes to get quality inspections outside the country, each batch of export products up to a few thousand dollars, in the future, testing costs can be reduced to less than 1,000 yuan. The Provincial Entry-Exit Inspection and Quarantine Bureau stated that the laboratory can meet the validation of product monitoring methods around the world. In other words, in the future, shoe companies get export quality certification in Sichuan, which is equivalent to getting an export pass.

Under the support of the Provincial SME Bureau, Sichuan Western Footwear Industry Operation Company integrated resources such as finance, guarantees, logistics, and e-commerce, and established the provincial shoe industry social public service platform, which will provide orders, foreign trade, and free products for the transitional enterprises. One-stop services such as financing, settlement, logistics, exhibitions, and e-commerce.