It is reported that "Now the home building materials industry is generally not very good coating industry, the market is relatively cool." Recently, a person in charge of a home in Beijing, said that this year's home building materials market is far better than last year.
Recently, in some home markets in Beijing, popularity has declined compared to the past. “The days of the furniture and building materials market are still far from satisfying. After all, they rely on rent to live, but the merchants are different, and the market decline is very obvious.†Chen Huipeng, investment manager of the Dazheng Temple Home Plaza in Beijing, said in an interview.
Wang Shumin is the general manager of Beijing Shengxiang Wood Industry Co., Ltd., which owns besides the iconic floor and Ruibao wallpaper. According to him, Ruibao wallpaper has 660 stores nationwide.
He said that due to the impact of the new policy on the property market, the building materials industry has been dragged down, and related businesses have also slowed down. Taking Ruibao wallpaper as an example, according to the original plan, the company’s number of stores this year will reach 800, but it will be affected by the “freezing†of the property market.
This goal will be difficult to achieve, and it is more certain that it will reach 700, and the company’s performance growth expectation may also be reduced from 70% to 40%-50%.
According to the latest statistics from related departments, China Building Materials Industry sales in January-June was 1,569.959 billion yuan, up 32.52% year-on-year; export delivery value was 76.958 billion yuan, up 22.07% year-on-year; production and sales rate was 97.05%, an increase of 0.37 over the same period last year. %.
From the above data, China's building materials industry continues to maintain a high growth, but taking into account the lagged effects of historical statistics, in view of the continuous introduction of real estate control policies this year, the industry is still generally concerned about the prospects of home building materials industry.
It is worth noting that the China Construction Materials Circulation Association announced in June that the national building industry prosperity index BHI was 125.95, which was a drop of 6.6% from the previous period and fell for the first time in the year. Among them, the popularity index, the purchasing power index, the sales ability index, and the employment index that make up BHI all fell in different degrees from last month. In particular, the purchasing power index and the sales ability index also fell for the first time. The building materials home industry was not optimistic.
Ren Changqing, executive vice chairman and secretary-general of the China Building Decoration Materials Association, said in an interview with reporters that at present, in the downturn of the industry, some building materials and home businesses including Hongxing Meikailong and B&Q are still charging high fees. The amount of shop fees required will cost millions, which is indeed a great survival challenge for SMEs.
How do companies respond to many adverse conditions? Ruibao wallpaper practice is to exercise internal strength and strengthen service. Ruibao wallpapers set a precedent in the industry and promoted “Three Unityâ€, namely “unity of price, unity of service, and protection of unityâ€. It challenges the profits of the industry and gives profits to consumers, with a view to jointly sacrificing short-term benefits through long-term cooperation with distributors in exchange for long-term benefits. Sustainable development.