Nowadays, as the decoration season begins, the wind of building materials buying has also spread rapidly. According to the general manager of a group buying website, the amount of building materials purchased in Shanghai this year will increase by at least 50% over last year's 200 million yuan and will exceed 300 million yuan. Recently, when the reporter visited many large-scale building materials stores in Shanghai, he noticed that “buy today†and other slogans were affixed to the conspicuous place of the store. Some merchants also set up specialized departments to undertake group purchase business. Some beautiful homes and B&Q also cooperated with group buying websites and even built independent online sales. platform.
The gracious service of merchants is very tempting for consumers who are eager to carry out home improvement, and thus responders are numerous.
The price attracts eyeballs
Group buying is a Taichi trick that requires buyers and sellers to “mutually push†each other for best results, and price is the driving force. Buyers rely on the masses to get more concessions and win more rights; sellers can get good sales performance in a period of time, so the two sides hit it off.
It is understood that personal group purchases were first generated by netizens through spontaneous organization, and now the majority of building materials group purchases are generated between owners of the same community. Right now, as long as the time for closing a house is approaching, the postings on the community forum for building materials will continue to appear. In addition, some professional group purchase websites will continue to launch various building materials products and initiate group purchases.
According to industry insiders, the real estate market has driven the development of the entire building materials industry. With the increase in the level of network access and the popularity of online payment methods, the situation of group purchase is inevitable. For those who purchase on the Internet, discounts ranging from 9.8 to 50% are the biggest motivators for them. For building material suppliers, e-commerce has reduced sales costs by more than 80% and office expenses by 68%, and they cannot refuse to face networks that hold large orders.
Be vigilant against three kinds of care for good quality
Anti-“to care†is something that consumers should pay attention to when making group purchases. According to the reporter’s understanding, there are roughly three kinds of “child care†purchased from building materials. One is only when the group purchase convener, they will use the identity of the "follower" to recommend to the owners of some businesses with high rebate rate building materials. Once consumers buy it, they can get rebates from it. The other is familiar with the decoration and building materials furniture industry, or decoration companies, material suppliers, to understand the customer's psychology, the use of public procurement opportunities, prior to the business to negotiate a lower price, and reported to other participants The price is higher than the negotiated price, and the difference is earned; or the merchant simply sends the registered name of the salesperson into the community forum and organizes group purchase as the owner. In this way, the business is also made and the price will not be too low. In addition, some "childcare" are purely pit people. They often use their rhetoric to gain the trust of participants, but they actually allow participants to buy outdated or unqualified products for their own personal gain.
In addition, the purchase of building materials will also encounter quality problems. For the layman's consumer, the price is down, but the quality is difficult to grasp. The same is a brand of tiles, as long as it is not a batch, quality, price is likely to be very far away. Experts remind consumers that they should be familiar with the market in group purchase and put quality into consideration.
Group purchase urgently requires game rules
As the saying goes, randomness does not end in circles. As group purchases have become popular in recent years, the existing laws and regulations do not provide any regulations for group purchase. It is far from enough to rely on the credibility of consumers and businesses. On the one hand, there is no restraint among the members of the group buying. If you want to participate, you will participate. If you want to leave, you will leave. Businesses tend to give discounts based on the number of group purchases. Once they can't be guaranteed in terms of quantity, discounts will naturally not be satisfactory, causing many group purchases to end without success. In addition, there is no restriction between the group purchaser and the merchant. If they want to increase the price, they will raise the price. If they want to destroy the contract, they will destroy the contract. However, it is optimistic that the emergence of a large number of middlemen such as newspapers and the Internet has resulted in some norms for group purchase.
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