People have turned their eyes to civilian furniture that is more relevant to their own lives. However, office furniture is as important to the family as it is to the home. It not only directly reflects the culture and image of a company, but also directly affects the work efficiency of employees due to its functionality, comfort, and aesthetics. Office furniture refers to furniture used in the office or in the home for office work. As a branch and component of furniture, office furniture has not been recognized and paid attention to by people. People have turned their eyes to civilian furniture that is more relevant to their own lives. However, office furniture is as important to the family as it is to the home. It not only directly reflects the culture and image of a company, but also directly affects the work efficiency of employees due to its functionality, comfort, and aesthetics. The industry is developing rapidly and the road is infinitely bright. At present, China's economic construction is developing rapidly, the office conditions of government agencies are improving, banks, securities, schools, hospitals, and enterprises and institutions are expanding, and the demand for office furniture is growing rapidly. According to the data, in 1999, the output value of China's office furniture industry exceeded 50 billion yuan; in 2007, the output value of China's office furniture industry exceeded 100 billion yuan, accounting for about 30% of the entire furniture industry; and by 2010, the output value of China's office furniture industry has been Breaking through the 200 billion mark. The demand for office furniture has increased rapidly, and the market prospects for office furniture have also been optimistic. Disorderly competition, enterprises are caught in a "difficult" However, even if the outside world has such favorable development conditions, the development speed of office furniture enterprises has not increased too fast in recent years. “Everyone is living in fierce and disorderly competition. The brand concentration is very low. There are only a handful of powerful brands. No market share of office furniture enterprises can reach 2%.†The king of the famous domestic office furniture brand Dong disclosed in an interview. The reason why the market demand is expanding rapidly, and the development speed of office furniture enterprises is relatively slow, and there is no office furniture brand with national influence. Wang Dong of Kepai believes that this is due to the disorderly competition of domestic enterprises in the low-end market. He said that due to the low entry barriers of the industry, various local office furniture enterprises have been launched, and many companies pursuing short-term profits have taken all actions to obtain sales in order to increase market share. A large number of irregular and disorderly competitions and black-box operations are flooding the market. . In addition, in the entire office furniture industry, low-level repetitive construction and blind investment are prevalent, but few local companies pay attention to design and development of new products, and the original design of furniture is very small. This has led to a slow development of office furniture companies as a whole. “China’s 50,000 office furniture brands have undergone fierce competition and have not formed any brands with market influence. There are many medium and low-end products, poor development capability and low marketing level, which leads to China’s furniture “production factory†in the world. Dong said with emotion. Seriously rethinking, breaking out is not a dream. In the face of the current situation of China's office furniture industry, how should office furniture enterprises break through? Wang Dong believes that in the next 5 to 10 years, in the context of increased demand and the transfer of international furniture industry, Chinese furniture The industry will usher in a second high-speed development period. This period is mainly not in the expansion of quantity, but in the improvement of quality. In the next few years, if the Chinese office furniture industry wants to realize its development and rise in the true sense. Chinese office furniture enterprises must implement standardized operation, attach importance to improving the strategic competitiveness of enterprises, improve the development and management of human resources, and create a good office furniture brand; and create a standardized competitive environment, actively break through the constraints of the industry, and compete reasonably. And equal development.
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