Whole wood home development potential unlimited floor industry need to integrate force

In recent years, many companies in the home building materials market that originally only produced flooring, staircases, etc., have started to make home improvement furniture. At the Shanghai Flooring Exhibition in March this year, the entire wood home exhibition hall was also widely praised by people in the industry. According to relevant experts, the whole wood home or the profitability of the current floor industry can be saved this dilemma.

Strengthen the overall home integration industry chain

Wood homes have been around for a few years in China and have become an increasingly popular trend. According to market survey data, at present, the percentage of home ownership of wood in China's urban residents is only 6.8%, which is far lower than the average level of 72% in developed countries in Europe and America. It can be said that the potential of the whole wood home market in China is very large. Whoever can grab the initiative will seize more market share. Of course, this requires companies to fully understand the core nature of the home as a whole and how the market operates. It also requires companies to have sufficient financial strength. For a less powerful floor company, it may be necessary to first join forces with other companies to share the production of all kinds of household products.

It is understood that during the reshuffle of the industry, floor companies may wish to cooperate with upstream and downstream enterprises, and increase control over the industrial chain to reduce costs. For example, the cooperation of furniture companies, flooring companies, timber companies, and design companies is also a trend that has begun to appear. Under the intensified competition and general trend, channel expansion and industrial chain integration are effective ways for enterprises to enhance their competitiveness and reduce market risks.

Under the temptation of high profit margins, both front-line brands, second-tier and third-tier brands have all undergone transformation, hoping to use the whole wood home improvement model to capture more market share. As the home building materials industry has become more mature, the competition has become more fierce. “The whole wood home improvement” has become a mustache for the transformation and upgrading of many wood products enterprises. However, at the present stage, home decoration in China is a market for spires. For operators, there is still a lot of work to be done to gain market advantage. However, with the increase in business investment and the increasingly mature market, 2014 may be able to see the dawn of the entire wood home improvement market.

Floor factory operating system is not sound but wood resources dominate

Most of the factories that make wood homes do not have matching workshops and departments. For example, there is no wardrobe production line for floor production lines, or a production line for wardrobes, but there are no floor production lines. The most funny part is that some closet factories mainly produce plate-type wardrobes, but they do not produce logs, but they do Wood" banner. The major floor companies with strength also need to strengthen the construction of the factory, with all-round hardware to welcome the production of the whole wood home.

"The whole wood home" has a relatively high demand for wood. "It's a single, big, if you use 3 million to finish it, it will probably need 1.5 million to reserve wood," and the characteristics of the wood determines that it must be dried, natural health, dehumidification, carbonization and other links, which generally require It takes six months to finish, and "a drying, dehumidification, carbonization kiln, etc., one needs 8 million." The status quo is that some companies did not take into account the cost of wood after receiving orders.

Under the influence of the entire economic environment and the real estate market, while the development of the home industry has slowed down, companies that previously specialized in flooring, staircases, wardrobes, etc., have devoted themselves to the overall home. It has become a big cake. Everyone can share food. This is understandable. However, if companies do not fully evaluate their own strength and blindly follow the trend blindly, it may turn into a meat grinder. The development of the whole wood home improvement market is not yet mature. This "cake" needs everyone to work together to bring positive energy into shape.