China's doors and windows business bubble more low-end market competition

After the continuous development of the doors and windows industry, it is known to all that in recent years, the days of Chinese door and window enterprises have generally not been very good, and the cost has been rising rapidly, but the market demand has hardly picked up. There are about two reasons for this situation:

Macro-control market prices fell

For one thing, the mixed Chinese manufacturing industry is on the one hand the recognition of the importance and status of the Chinese market, and on the other hand it means that the products mostly belong to the low-end sector. For China, the process of “urbanization” does not solve the problem of low peasants’ spending power. And the fast-food consumer psychology has also mobilized the city's low-end market, such as the cottage mobile phone, to cater for such a low-port flavor. This is why the “cottage” has been rampant in recent years, which has caused piracy to brands and mainstream products. At the same time, the Chinese window and door industry failed to escape the "low end" curse.

The low price is the biggest advantage of low-end products, so it is easy to open the market and capture the hearts of consumers in the low-end market, which can help companies to open the market well and return funds in the initial stage. It can be said that the future low-end door and window market is a game of risk and opportunity. With the development of the company, if it is still intoxicated in the low-end market, then it is likely to be a trap, and it may be accidentally left in the mud of the “low-end”.

Saturation of urban demand in the rural market is hot

The second is that the low-end markets that are mainly in rural areas are being heated up. Recently, the news that “building materials go to the countryside” has been written into the “Central Document No. 1” has been reprinted by quite a number of media. Some media have stated that “building materials go to the countryside” is another step toward expanding domestic demand after “bringing home appliances to the countryside” and “cars to the countryside”. The major measures taken by many insiders in the industry and the industry also believe that a broader rural market is bound to be developed through the “going to the countryside”. But has it been appropriate for doors and windows brands that have always been aiming for "high-end" to enter the low-end market? Opponents are mainly worried that this will damage their high-end image for the first-line door and window brands. Moreover, when it comes to the rural areas, prices naturally have to be “down”, but in the case of limited purchasing power in rural areas, a prominent contradiction is also difficult to solve: high quality, high prices, low-end rural consumers can not Accepted; low quality, low prices, the profits of doors and windows enterprises can not be guaranteed.

At the same time, they also worry that they will spend a lot of manpower and material resources to win a part of the low-end market, but they will lose their dominant position in the high-end market. However, most of them agree with the opinion that industry professionals believe that, on the one hand, because China's door and window market is becoming popular, consumers will also concentrate on the low-end market, appropriately lowering their stance, and advancing into the low-end market as a wise move. On the other hand, for many front-line door and window brands, a strong brand image and accumulated technology over the years are all advantages.