Near the tail of July, listed companies have released 2012 interim report or express report. Affected by the macroeconomic situation and real estate regulation, the performance of the home appliance industry in the first half of the year was sluggish and faced negative growth or even losses.
The first half of home appliance stocks announced the first day of the performance of the day are facing the fate of floating green, the recent home appliance plate almost all tragic, some are still on the verge of a fall, the market report has evolved into a report to kill. The first-half performance reports released by several home appliance brands also showed that the stronger the industry, the weaker the weaker momentum. Industry leader Gree Electric Appliances in the first half of the year: Revenue also achieved double-income growth, revenue close to 50 billion.
Semi-annual report disclosed: home appliance industry is weak
In the first half of this year, the entire home appliance market showed a downward trend. According to statistics from Aowei Consulting, the overall sales volume of the domestic refrigerator industry fell by 12% year-on-year from January to June, and its sales decreased by 7% year-on-year. Sales of washing machines and sales also showed negative growth. Air-conditioning sales fell more than 20% year-on-year. The semiannual (pre-) reports of the recent announcements of home appliance listed companies also confirm this.
Suning Appliance’s mid-year report indicates that net profit is expected to drop by 20% to 30% year-on-year in the first half of this year. It fell below the first trading day after the announcement, and Suning Appliance's minimum decline for the year has exceeded 15%, far exceeding the market's decline over the same period.
GOME has not announced a half-year forecast or a half-year report, but the rate of decline in its first quarter is very significant. On May 25, GOME announced its first quarterly report this year, with revenue of 9.762 billion yuan in the first quarter, a decrease of 28.62% from 13.677 billion yuan in the same period of last year and a 38.46% decrease from the fourth quarter of 2011; The parent company’s profit was 67.39 million yuan, which was 88% lower than the 552 million yuan in the same period of last year. Both net profit and operating income fell, and it is even rarer in the history of the United States.
In fact, this is already a year-on-year decline in GOME's two consecutive quarterly results. The 2011 annual report shows that in the fourth quarter of 2011, Gome's net profit was only 49.24 million yuan, which was 91% lower than the third quarter and 90% lower than the fourth quarter of 2010.
Recently, Hisense Electric Co., Ltd., which was involved in negative incidents of fraudulent subsidies, also issued half-yearly reports. In the first half of the year, Hisense Electric achieved sales revenue of approximately RMB 10.1 billion, an increase of 3% year-on-year; net profit attributable to shareholders of the parent company was RMB 575 million, up from the same period of the previous year. Increased by 11%. From the data point of view, although there is a balance of profits, the growth rate of revenue and profits has slowed down.
The semi-annual report of Konka Group shows that in the first half of this year, the company successfully turned losses, and the net profit attributable to shareholders of the listed company was estimated to be 10 to 15 million yuan.
The Big Three's performance in the first half of the year is against the market
In front of such a miserable data, several leading home appliances industry still have their own harvest. As of yesterday, the three giants of Gree, Midea, and Haier all released half-yearly reports or performance forecasts. The net profits of the Big Three have both increased. Among them, Gree's data is the most beautiful: in the first half of 2012, it achieved total operating revenue of 48.303 billion yuan, up 20.04% year-on-year, and net profit of 2.871 billion yuan, up 30.08% year-on-year.
According to Haier’s half-year performance forecast, Haier’s three major operations in air, ice, and washing in the first half of the year have all increased. From January to June, net profit increased by 19% to 23% compared with the same period of last year, that is, profits reached 18.17 to 1.878 billion yuan, and earnings per share was 0.677 to 0.699 yuan.
According to another data, among them, the market share of Haier Refrigerator has remained at the top of the list, and it has more than doubled the distance from the second place. Haier air-conditioner itself has also seen a slight increase from the same period last year. Haitong Securities sources stated that due to the poor performance of the entire industry in the first quarter, Haier's forecasted net profit growth ranged from 19% to 23% in the first half of the year. Based on this calculation, the main contribution came from the second quarter, with a growth range of approximately 31%. 37%, which shows that the growth rate of the second quarter exceeded market expectations.
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The announcement of Midea's first-half performance shows that net profit attributable to shareholders of listed companies in the first half of the year is expected to be approximately 1.98 billion to 2.27 billion yuan, an increase of 0% to 15%.
Another giant Gree showed a steady growth. According to Gree's semi-annual report, the overall market performance in the first half of the year was also relatively stable, and the domestic market maintained the level of the same period last year. In the first half of the year, air-conditioned products alone gained 43.403 billion yuan, achieving a year-on-year growth of 20.04% and 30.08% in total revenue and net profit.
Industry experts believe that if Gree continues to maintain an increase of more than 20% in the second half of the year, its annual operating income will exceed 100 billion yuan, making it the first company in China's home appliance industry to rely on air-conditioning single-category revenue of 100 billion.
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