Dong Huida: Launching New HD Products to Improve Product Quality

In 2011, the high-definition trend of the surveillance market was strong. The same was true for the surveillance camera motherboard market, and HD product shipments continued to increase. Analysing the market, we can understand that motherboard production is part of the production of surveillance cameras. Camera motherboards have always been the market's larger shipments. Manufacturers provide motherboard chips, and downstream customers purchase and assemble the basic camera products. The model is still very active in the security market. This issue of “Pacific Security” interviewed Chen Maodong, the manager of Shenzhen Donghuida Technology Co., Ltd., which mainly produces surveillance camera motherboards. He asked him to talk about the market conditions in 2011 and the 2012 development plan.

Shenzhen DongHuiDa Technology Co., Ltd. Manager Chen Maodong Shenzhen DongHuiDa Technology Co., Ltd. is a brand of DongHuiDa (DHD), providing various kinds of engineering companies with cheap and high quality surveillance camera products, suitable for various fields. Security requirements. According to Mr. Chen, Donghuida has offices in Shenzhen, Beijing, Suzhou and Chongqing, and the overall customer base is stable.

2011 operating status: responding to competition, flagship product quality Since 2011, Mr. Chen has stated that Donghuida has not risen in paved shop rental costs in the Pacific security market and elsewhere, other operating costs have not risen, and overall sales volume has increased. About 30%, the product profit rate has decreased compared to previous years. Mr. Chen said that Donghuida’s customer base is relatively stable, but based on the competitive situation and the overall external environment, Mr. Chen expects the sales growth of Ridong Huida in 2012 to be approximately 20%.

For the changes in the market since 2011, Manager Chen admitted that the current dilution of profit margins has led to more intense market competition. In response to these circumstances, Donghuida will launch new products to meet market demand, and will also focus on product quality. Manager Chen believes that profits The decline in the rate is mainly due to the existence of too many home-style workshops on the market. Because of the malicious competition of these family-owned workshops, the market products are mixed, and the quality cannot be guaranteed. It also disrupts the normal order of the surveillance camera motherboard market. Pure price competition is detrimental to the long-term development of the company, so Donghuida insists on the best quality of products under the premise of guaranteeing a reasonable profit margin.

2011 Product: Two high-definition ace manager Chen introduced that, in the past 2011, Donghuida had the largest shipments of products with CMOS 600 and Effio 4140+673 700 lines.

Manager Chen introduced that Donghuida’s CMOS 600 line uses a combination of American chips. Its characteristics are low cost, high definition, and 600 lines of definition. It can be applied to various popular monitoring sites such as residential areas. Shopping malls, offices, etc.

In the aspect of color reproduction, Mr. Chen showed us the actual measurement effect of this product. It can be seen that the overall color reproduction of the object is high and the color reproduction effect is good. This CMOS 600 line is also used day and night, compared to the same level product sony 3172+639, Donghui CMOS 600 line night vision is better. Manager Chen said that many customers are very satisfied with this product.

The Effio 4140 + 673 is the original Sony, 700-line definition, in the high-definition became the mainstream today, Effio 4140 +673 has also become the mainstream market products. This product is very excellent performance, can be applied to the needs of most cameras, especially high-definition cameras.

2012 development plan: launch new products, main performance-to-price ratio for Donghuida 2012 development plan, manager Chen revealed that Donghuida will continue to launch high-definition chips in response to high-definition trend, and is expected to launch 1/4 in April to improve the product line. CMOS 480 line finished product, this product is characterized by lower cost and higher definition compared to the same grade product. Manager Chen introduced that compared to Sharp's 1/4-level product, Donghuida's 1/4 CMOS 480 line has a higher resolution and a lower price.

Concluding remarks By interviewing Tung Fai Tat, we can understand the development of the surveillance camera motherboard market over the past year. We can describe it in the past year. Like the high-definition banner in the brand market, the high-definition products in the surveillance camera motherboard market have also become With the hot products, Donghuida will continue to launch new products in response to the trend, which will help Donghuida reach a higher level of sales.