In recent days, a survey on customer satisfaction in the home furnishings sector was released by relevant industry agencies. The findings revealed that 76% of users expressed dissatisfaction with traditional furniture models, with nearly 80% of these complaints linked to customization issues. Specifically, 56% of respondents cited mismatched styles between their homes and furniture, while 22% pointed to inefficient space utilization due to ill-fitting sizes. This data highlights the growing demand for customized furniture, which is emerging as a key growth area in the industry.
Industry experts shared insights with reporters, noting that as people become more aware of personal preferences, mass-produced wardrobes no longer meet the evolving needs of consumers. More individuals are now seeking tailored furniture that aligns with their unique tastes and living spaces. Market trends show that custom home solutions have been experiencing strong growth this year, driven largely by the post-80s generation, who value individuality and self-expression. High-end custom furniture has already captured over 10% of the total market, signaling a shift in consumer behavior.
With the booming real estate market, personalized design is becoming increasingly popular, and customized furniture is now seen as a symbol of modern, stylish living. Looking ahead, the demand for custom wardrobes will likely move toward greater refinement. Compared to ready-made options, custom wardrobes require higher standards in both production and service. To cater to diverse consumer needs—such as size, color, fabric, structure, and functionality—manufacturers must enhance their production capabilities and service quality.
As we step into the new year, the trend of "customization" is expected to guide the development of the building materials industry. Companies are focusing on creating unique home environments and developing products that reflect individuality. Customized wardrobe brands should aim to provide services that better meet consumer preferences, expanding their market through personalized offerings. Ultimately, custom-designed wardrobes tailored to specific customers will be the future direction of the industry.
Consumers today are showing a more rational and diversified approach to purchasing. The main demographic in the decoration market is shifting from the 70s to the 80s generation, with younger buyers favoring personalized and tailored options. Customized furniture not only reflects cultural depth but also represents the lifestyle and consumption habits of a given era. With its advantages in personalization, fashion, time-saving, and convenience, it has become a preferred choice for high-end buyers.
Traditionally, custom furniture companies focused on designers, renovation firms, and hotel projects. However, there's now a clear shift toward the civilian market, with many families embracing custom furniture and increasing their demand for personalized options. In first- and second-tier cities, where space optimization is crucial, custom furniture has proven particularly advantageous in maximizing limited living areas.
The home market is moving towards customization, and standardized practices are being introduced. Custom furniture now includes wardrobes, wall cabinets, tables, sofas, and more. Consumers can tailor these pieces according to their space, style, and preferences. Unlike regular furniture, the entire process—from material selection to final installation—is often supervised by the consumer, ensuring transparency and satisfaction.
Online shopping is also on the rise, with many furniture companies launching online customization services. From 2012 to 2013, several major brands began offering digital design, whole-house customization, and cloud-based solutions. These innovations have transformed the traditional furniture industry, allowing consumers to enjoy a more personalized and convenient experience. As furniture plays a key role in interior design, it reflects a person’s taste and lifestyle choices.
However, online custom furniture is still in an exploratory phase. Most e-commerce models combine online platforms with physical showrooms, and challenges remain in after-sales service and installation. Despite this, advancements in IoT, mobile payments, and cloud computing are expected to make future experiences even smoother. The demand for personalized furniture is rising, and companies that embrace digital transformation will find new opportunities for growth.
According to statistics, the share of customized furniture reached 10% of the overall market in 2012. By 2013, the domestic custom furniture market was projected to exceed 100 billion yuan. A report from Red Star Macalline highlighted that personalized demand had become the mainstream, and custom furniture was set to become a major growth driver in the home market.
Finally, the introduction of unified standards for custom furniture is being called for. While the industry is growing rapidly, it lacks a consistent framework, leading to issues like poor design accuracy, delayed delivery, and inconsistent product quality. Industry leaders are urging the government to establish regulations that ensure fair competition and protect consumer rights. With proper standards in place, the custom furniture sector can continue to thrive in a more transparent and trustworthy environment.
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