One, the Internet is awesome
Online shopping and online shopping transactions are being carried out in a large number of ways. With the rapid development of e-commerce, the power of online shopping is passing through time and space. With good popularity, abundant products, convenient logistics and relative cost advantages, as long as the service is in place, The online shopping customer base can cover many areas.
The author was fortunate enough to be invited to attend a year-end Taobao customer training conference in a certain area of ​​the site, and experienced the business script of a network executive at a distance. “Do not think that the Internet is very illusory when there are already many people buying online building materials and electrical accessories on the Internet! Do not consider online businesses that other terminal suppliers have already done tens of millions of businesses. Do not do it. Does not mean that your peers do not do! "Really, online shopping has arrived in the era of power.
For example, QQ Space and Weibo are interactive communication carriers with high credibility and fast dissemination, attracting the public to focus on attractive events and using pan-broadcasting to form their own circle of people and opinions. Bo's strength is delivering a kind of power, and its function is now adopted by the marketing field. Fortunately, Sanmen Electric Appliance Space and Weibo have been officially certified by Tencent.
Second, the exhibition should be transformed into "spotlight, multi-points and highlights"
The author thinks that the difference between the exhibition and the point is not only the quantity difference, but also the qualitative difference. The exhibition is only a certain point or points, and the point has the subdivision and expansion, which is the potential of the market space. The point of view is the cutting-edge terminal of the terminal brand. It has advanced insights to meet consumer demand and is a testing ground for corporate marketing innovation. Not only showcasing the brand's space through the exhibition, but also through more attempts to explore the company's views and brand resources, display the company's strength and market position, such as the terminal area of ​​Nanjing Sanmen Bay full display area is the terminal industry to see point.
More than that, it is not only opening more exhibition halls, but also advancing to the supermarket chains, department stores, and online c2c and B2C formats, highlighting the multidimensional expansion and complementarity of companies, all of which consumers are promoting. Online shopping is also the same, but also to more development, such as Taobao resources will be tilted to Taobao Mall, changing the original "drilling chasing crown" single shop operation.
The highlights are the “power points†for the release of brand value, the display of a brand’s position in the core market, the location of the multi-source resources of channel members, and the concentrated expression of the company’s core competitiveness. Consumers can easily remember the highlights of the brand, highlighting the customer’s mental resources.
The ups and downs in the market competition have ushered in a new turning point one after another. In 2013, the pace has steadily and effectively entered into half, hoping that the elites in the terminal industry will sail for the rest of the six months and usher in the market. New situation.
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