In the sanitary ware industry, which is deeply affected by the current real estate control policies, hardcover housing projects are favored because of their low risk and large scale. Many sanitary companies with strong capabilities are actively seeking real estate agents in hardcover housing. The field reached a cooperation to start the layout in the field of engineering channels.

At present, there is still a big gap between the development of hardcover housing projects in China. According to relevant data, the current fine decoration of overseas markets has accounted for 70% of the market share; while the total renovation rate of new commercial housing in China is less than 20%, and individual cities are even less than 10%. This also gives this market a considerable space for development and expectations.

Experts in the industry stated that real estate developers' integration of relevant building materials manufacturers to jointly produce well-decorated housing to form a green symbiosis model between real estate developers and building material manufacturers not only allows homeowners to enjoy the convenient services provided by “bags and check-in”, but also significantly reduces the owner’s individual decoration. The resulting noise, dust and other pollution, at the same time will save a lot of building materials, and a substantial reduction of construction waste.

The alliance between real estate companies and building materials companies is not only a simple combination of interests, but also a common way to create a green symbiosis and promote energy conservation and emission reduction in the real estate sector.

In this symbiosis model, there is a “mutually additional mechanism” for real estate developers to obtain market recognition for purchasing high-quality building materials. Advantageous building material brands will also be able to improve their brand image by entering this system.

Any part of this industry chain must provide quality products and services in good faith, otherwise it will be eliminated and there will be no chance of entry.

The fine decoration project not only has higher requirements for the product quality and service quality of the sanitary enterprises, but also tests the rapid response capability of the sanitary enterprises. Once the cooperation agreement is confirmed, the sanitary enterprises must complete production and supply in a relatively short period of time. , design, installation and a series of work.

Market analysts believe that one of the obvious changes brought about by the increase in refined decoration projects is that the channels are more concentrated, and the reliance of building materials manufacturers on channels is increasing.

Since corporate customers are more likely to resolve information asymmetry problems than individual customers, the market will have a “Matthew effect” that concentrates on the share of dominant brands. Some small and medium-sized brands will be eliminated and the brand concentration in the sanitary ware market will increase significantly.