Smart Home Welcomes Golden Turning Point

In 2014, the concept of smart home opened up people's expectation and yearning for a better life, giving people more room for imagination in the future life, and has already laid a root in people's hearts. But it is like a fireworks across the bank. Because it is across the shore, it is beautiful. In fact, there is still a long way to go.

Looking back at 2014, smart home products have been involved in all aspects of residents' lives. People's yearning for smart life has begun to take shape. With the increase of consumers' concern for the quality of life, smart home products will become the future fashion and trends. In 2015, as a golden turning point in smart homes, opportunities and challenges coexist.

The current state of the smart home market in 2014 was surging. In January, Google acquired NestLabs Inc., an intelligent temperature control equipment manufacturer, for US$3.2 billion. In June, Apple launched the HomeKit smart home platform at the Global Developer Conference. Samsung also acquired SmartThings. With the construction of smart home platform, led by the smart home boom, many domestic Internet companies such as Baidu, Ali, Tencent, Xiaomi, Leshi have also entered, built their own smart home platform system, domestic traditional household appliance manufacturers also joined in, seeking At the same time as the transformation of the Internet, self-construction, or cooperation with Internet vendors, the exploration and trials in the field of smart homes.

Smart home is becoming the next wave of Nuggets market.

The trend is to break the bottleneck of the industry's development and allow the industry to make real second take-offs. Several key words for future home development are worthy of deep thinking from all industries.

◎ Intelligent You can think about the future scene: When you just got up, you shouted, “There must be light,” and the curtains slowly opened, and the sun shined into the room. The table lamp was also lit up with the wonderful music... and shouted: “To There is air, so the smart fresh air system is turned on. It filters out the smog outside the house and brings you fresh air. The air conditioner also turns on automatically to adjust the whole room to a comfortable temperature. And this year, some smart home products have begun to appear. : Smart sockets and smart wristbands can provide home appliances and lighting under WIFI conditions... Including millet, Haier and other manufacturers are also moving to smart homes.

人 Humanization is like a person. He demands love, emotion, and thought. Otherwise, life is lonely and pale. Smart home is a place to build warmth and love, and it is a warm starting point. Only when it is truly based on the family as the core and humanity as the soul, it is a flesh-and-blood design that can truly impress people. There is no reason why people are impressed and accepted by modern people. However, many home furnishing companies now simply throw out the concept of smart homes, but no companies can do humanization of homes.

◎Interconnected Internet, to put it plainly is the Internet of Things smart home, as the name suggests, refers to the various devices in the smart home can connect, contact, realize the exchange of information between the objects, not a product of "personnel combat", " Go alone." According to the direction set by IOT Sensing, the four basic functions of the IoT smart home are remote, timing, linkage, and scenario. From the perspective of consumer demand for smart households, no matter what brand or product, we must realize “interconnection, mutual control, interoperability, and interaction” so as to form a truly intelligent family.

Opportunity ◎ The trillion-space giant cake needs to share the rise of smart homes, bringing with it a large number of market opportunities. Many Internet hardware entrepreneurs and traditional enterprise innovators are delighted, and the trend of smart home business has attracted attention. Since the reform and opening up, China’s per capita income has continued to increase, which has also driven the domestic high-end home appliance manufacturers market. Today is a period of mobile Internet hardware entrepreneurship.

The smart home fits into the comfort and convenience requirements of life, and the huge market potential is universally recognized. According to the report “Intelligent Changing the Future—The Current Situation and Development Trends of Smart Appliances” published by the China Household Appliances Business Association and Aowei Consulting, the 2013 China The output value of smart home appliances has reached 100 billion yuan. By 2020, this number will reach 1 trillion yuan, and trillions of space cakes are waiting to be shared.

◎ The inflection point has come as the most typical and practical application of the Internet of Things in family life. The smart home industry has been nurtured and run through the early stages, and it has now entered a new round of rapid development. The consumer electronics industry in the industry is upgrading and the Internet and communications industry is developing rapidly. It lays a solid foundation for the explosive demand of smart homes. The development path of the smart home industry will be: single product intelligent hardware upgrade → unified operation platform construction → business model formation.

We recognize this forecast for the development prospects of terminal equipment. On this basis, considering the various extension services that take place around the smart home, we believe that the overall output value of the smart home market will exceed RMB 1 trillion in 2020. The inflection point has come and we need to accelerate. The domestic smart home industry has been developing for about 20 years and has experienced four different periods. We believe that we are entering a new period of rapid development. The rapid recovery of the market is mainly due to the consumption upgrade of the home appliance industry and the rapid development of the Internet and communications industries.

Challenges â—Ž The influx of foreign giants into the smart home market is approaching the outbreak phase. Domestic operators have not shown any improvement in the smart home market. How to seize the opportunities in the smart home market to drive the strategic transformation of the overall business and the development of operators in the smart home market Strategy is crucial. The introduction of smart homes by smart homes is an opportunity and a challenge.

Domestic and foreign IT giants have begun to actively deploy the smart home market. In foreign markets, Gooogle spent nearly US$4 billion in acquisitions of Nest Labs and Dropcam, two home automation companies, and recently acquired Revolv, a smart home center control device manufacturer; Apple’s Homekit Smart Home Platform is expected to be officially launched in 2015; Microsoft Insteon entered into the smart home market; Samsung acquired SmartThings Smart Home Platform Company for US$200 million. In the domestic market, Alibaba and Philips have collaborated to launch the first intelligent product for intelligent air purifiers; Xiaomi has released four intelligent home products such as small ant smart cameras, millet smart sockets, Yeelight smart light bulbs, and smart remote control centers; Baidu builds intelligence. The hardware platform introduced Baidu Eyewear Baidu Eye, Baidu chopsticks search, a small degree i ears, Baidu shadow stick and other smart products.

â—Ž The domestic operator's core technologies and other aspects are still insufficient. The domestic operators are very strong in terms of funds. This provides a strong guarantee for the construction of the industry chain and follow-up marketing, and the household customer resource base is abundant, and the household market channel marketing ability is strong. However, comprehensively, domestic operators have no obvious advantages in the smart home market and lack the core technology "technology" of the smart home market. There is no inevitable link between the communications market and the smart home market. Simply owning the advantages of communications services and the advantages of user groups are insufficient to support operators entering the smart home market. The background of operators' state-owned enterprises is sometimes not an advantage. State-owned enterprises have a serious crisis of trust in the public market, which further hinders operators from entering the smart home market.

In the U.S. market, only one-third of users surveyed rely on the home security services provided by telecom operators, and it may be more serious in the country. Therefore, it is the foundation to do well with existing communication services and win the trust of users. Secondly, find suitable partners to make up for lack of technology, content, and experience. Partners can bring substantial technical support, quality service content, and rich operating experience. Operators effectively combine the advantages of their own home communications market with the advantages of their partners and can quickly enter the smart home market.

Innovation business finds breakthrough points and establishes core products with advantages. The innovation business is looking for a breakthrough point. The product service must not only be differentiated, but also must have practical needs. More importantly, there is a unique experience. The so-called differentiation, practical demand, and unique experience do not mean that the products are large and complete. If there are many products that operate in the mobile Internet, but few of them are good products, it does not mean that products that can't be built with unmatched products are not available. Any associated product. Breakthrough points should be based on their own advantages, innovation, and careful management in order to become a breakthrough point. It is impossible to rely on innovation alone to succeed overnight. Only through the long-term accumulation of advantages can we obtain breakthrough products.