As consumer demand continues to evolve and purchasing power increases year by year, the focus on flooring products has shifted significantly toward quality. For domestic flooring companies—especially smaller and medium-sized ones—the only way to survive and grow is through independent innovation and brand transformation.
"Without transformation, there will be no future, and the faster you transform, the better your chances of survival." This statement reflects the inevitable direction for the flooring industry moving forward. Therefore, transformation and upgrading are not just temporary trends but long-term strategic goals. Some flooring companies have already held transformation meetings, outlining plans to shift their business and marketing models while also making comprehensive upgrades in management, technology, product quality, branding, and team development. These efforts aim to unlock new growth opportunities and ensure long-term competitiveness.
Model transformation is at the core of this industry-wide shift. As a complex systems project, each company may choose different entry points based on its unique situation, but the ultimate goal remains the same: to adapt and thrive in a changing market. In the past, the industry's reliance on extensive operations and overcapacity exposed weaknesses such as limited internal strength and inefficiency when economic growth slowed and demand weakened. Simple innovations may no longer be enough, and a series of systemic changes are now necessary to drive true model transformation. Only through bold structural adjustments and continuous upgrades can companies take control of their future and achieve meaningful results.
The shift from low-end to high-end models in the flooring industry represents more than just eliminating outdated production capacity—it marks the beginning of an industry reshuffling. It involves moving away from a volume-driven approach to one that emphasizes quality and efficiency, and from external investment-led growth to a sustainable model focused on long-term value. This transition is essential for driving the broader transformation of the manufacturing sector, shifting it from "Made in China" to "China Manufacturing."
This transformation is also a foundational step for the industry’s long-term success. The business model transformation has been recognized as a key component in the “Twelfth Five-Year Plan.†From local to global, the emphasis is not only on product and technological innovation but also on rethinking traditional business models. Innovations in profit structures, marketing strategies, brand positioning, and development approaches could bring a new era of growth to the flooring industry. The real challenge lies in how quickly and effectively these transformations can be implemented.
In response to market challenges, many flooring companies have adopted brand alliance models, creating powerful pan-family brands that amplify their market presence and generate greater commercial value. Faced with rising costs, energy constraints, and environmental pressures, companies have turned to equipment upgrades, process improvements, and technological advancements, working closely with partners along the supply chain to mitigate challenges and even reverse negative trends. This collaborative spirit is helping the industry navigate difficult times and pave the way for a stronger, more sustainable future.
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