China's home furnishing industry has entered the stage of deep adjustment, and the era of barbaric expansion of the world has passed. Resource integration has become an important way to achieve complementary advantages, enhance industry competitiveness, and achieve multi-win. Focusing on the development track of the home industry, it is not difficult to see that "Ju Li" has become the key word of the year, and the annual dramas such as shareholdings and alliances are staged one after another.
Gather, for the union. Change, for innovation. In 2015, China's home building materials industry ushered in a challenging year in the context of slowing global economic growth and sharp decline in consumer demand. The ever-changing Internet society has promoted the comprehensive transformation of enterprises. The era of barbaric expansion in the world has passed, and resource integration has become an important way to achieve complementary advantages, enhance industry competitiveness, and achieve multi-win. From the warmth of the home building materials enterprises to the joint operations of the upstream and downstream of the home industry chain, home furnishing enterprises have never stopped breaking the stalemate and seeking the pace of transformation. On December 8, 2015, sponsored by China Building Materials Brand Development Alliance and Zhongtao Investment, the 2nd China Home Building Materials Brand Development Forum jointly hosted by Tencent Home and Huamei Lijia will be held in Guangzhou.
Participating in Internet companies, traditional home building materials companies, leveraging the Internet
Driven by the "Internet +" boom, this year's home business "touch the net" is unprecedentedly enthusiastic. However, as a representative of the traditional industry, home furnishing companies have more than enough power for the Internet. The “curve to save the country†in the form of acquisition or shareholding in the Internet company has become the first choice of many traditional home furnishing companies.
At the beginning of this year, Sofia , a custom home furnishing company, invested 30 million yuan to participate in Wuhan Comfort Yi Technology Co., Ltd. through subscription and capital increase. After the capital increase, Sophia holds a 30% stake in Comfort and Easy. Comfortable and easy to use is the O2O e-commerce platform that focuses on indoor comfort home system integration services. Sophia's participation in this comfortable and easy-to-follow business is aimed at expanding the big home business and introducing Internet thinking with the experience and resources of comfortable and easy to use in the home O2O field. Improve the O2O layout.
From the recent disclosure of Sophia's first three quarters, Sofia achieved revenue of 912 million yuan in the first three quarters, a year-on-year increase of 33.09%, and net profit attributable to shareholders of listed companies was 140 million yuan, an increase of 37.41%. The financial report also showed that actively promoting the implementation of the "Internet +" strategy is one of the reasons for Sophia's growth.
Sophia is definitely not a single instance. Home distribution channel companies have also made a difference in the direction of transforming the Internet.
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In July, China's leading home service and building materials marketing business group Huanai Group and Strategy Capital, Thousand Joint Ventures, Tongchuang Weiye, and Qunar.com jointly invested in Asia Pacific Media, and jointly invested 270 million yuan. In this regard, Mr. Jia Feng, Chairman of Huanai Home Group, said at the press conference on the same day that as a traditional channel enterprise in the home furnishing industry, Huanian Group and Asia-Pacific Media will promote cooperation and upgrading of the home industry through cooperation and alliance of industrial capital. And win-win. Jia Feng also said that Huaneng will continue to promote a series of industrial Internetization and promote the development and upgrading of the industry by combining "Internet +" thinking.
November, Tencent.com? The “National Home Purchase†jointly created by Asia Pacific Home and Huaneng Home Group ended up with 60,000 online customers, 176,000 attendants, 39 cities, 399 brands, 924 dealers, and tens of thousands of employees. The eye-catching results of the personnel participation ended in perfection and became the model of the home O2O shopping festival. The success of the first quarter of the home purchase, once again strongly corroborated the effectiveness of the 1+1>2 generated by the traditional home business and the Internet Alliance.
There are also similar cases in the ceramic industry. Not long ago, Dongpeng Holdings acquired a 20% stake in the love bee, officially invested in the first platform of the Internet home improvement "home improvement e station." It is reported that Dongpeng has proposed to enter the overall home, and implement strategic planning such as enterprise transformation and upgrading. This time, the stock market loves the hive. On the one hand, it aims to expand sales channels with the help of nearly 400 offline stores. On the other hand, it is to lay out its own O2O strategy.
Leveraging the power of intelligent technology, traditional home building materials enterprises accelerate the transformation of intelligence
In addition to the Internet +, intelligence is another development trend of the home industry this year. Similar to the Internet, traditional home furnishing companies are more inclined to choose intelligent technology manufacturers to achieve intelligent upgrades.
Another custom-made home furnishing company in China, Hao Laike, will invest 10 million yuan in cash this year to create a 25% stake in the company. This time, the company will aim to accelerate the transformation speed of the company's intelligent manufacturing by leveraging technologies such as 3D design and production software systems provided by Chuangming tomorrow.
Under the support of capital power, listed home furnishing enterprises have seized the opportunities on the road of intelligent transformation. In June, the listed bedding brand Xilinmen announced the signing of the “Smart Home Strategic Cooperation Framework Agreement†with Shenzhen Hetai, and the two parties will jointly develop smart bedroom series products through project cooperation. According to the agreement, Hetai will provide Xilinmen and its users with online product monitoring services and follow-up special value-added services based on network platforms and big data and cloud computing technologies. The two sides jointly plan to research, develop and produce a series of scientific sleep and smart bedroom products. Xilinmen said that this cooperation will accelerate the popularization and promotion of Xilinmen in smart bedroom projects and products.
Peer-to-peer "marriage" strategic cooperation to promote mutual complementarity
This year, two home-based companies that made floor-to-ceiling, nature home and Bell flooring successfully joined hands and became a part of the industry. The cooperation between nature and Bell is a strategic investment by both parties. Nature has invested in Bell E-commerce and established “Bell Smart Home Technology Co., Ltd.â€. In addition to continuing to undertake the operation of Bell Floor E-Commerce, the company will also help nature home layout Internet and realize e-commerce transformation.
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Nature's choice and Bell's strong alliance are inseparable from its own strategic plan of closely locating the Internet and e-commerce. At the beginning of 2014, Nature released the O2O strategy. At the beginning of this year, it established the first O2O Life Experience Pavilion and launched the concept of “one-stop Internet home improvementâ€. At this time, borrowing from a partner with a mature e-commerce team and service capabilities is obviously beneficial to the promotion and speed-up of nature's e-commerce strategy. Bell is the most successful enterprise in China's floor e-commerce business. Its B2C platform, Bell Mall, is well-known in domestic household e-commerce, and it is called the domestic floor e-commerce NO1. For nature homes that are actively planning e-commerce channels, Bell is the best choice.
Conclusion
Gather, for the union. Change, for innovation. In 2015, China's home building materials industry ushered in a challenging year in the context of slowing global economic growth and sharp decline in consumer demand. The ever-changing Internet society has promoted the comprehensive transformation of enterprises. The era of barbaric expansion in the world has passed, and resource integration has become an important way to achieve complementary advantages, enhance industry competitiveness, and achieve multi-win. From the warmth of the home building materials enterprises to the joint operations of the upstream and downstream of the home industry chain, home furnishing enterprises have never stopped breaking the stalemate and seeking the pace of transformation. On December 8, 2015, sponsored by China Building Materials Brand Development Alliance and Zhongtao Investment, the 2nd China Home Building Materials Brand Development Forum jointly hosted by Tencent Home and Huamei Lijia will be held in Guangzhou.
Participating in Internet companies, traditional home building materials companies, leveraging the Internet
Driven by the "Internet +" boom, this year's home business "touch the net" is unprecedentedly enthusiastic. However, as a representative of the traditional industry, home furnishing companies have more than enough power for the Internet. The “curve to save the country†in the form of acquisition or shareholding in the Internet company has become the first choice of many traditional home furnishing companies.
At the beginning of this year, Sofia , a custom home furnishing company, invested 30 million yuan to participate in Wuhan Comfort Yi Technology Co., Ltd. through subscription and capital increase. After the capital increase, Sophia holds a 30% stake in Comfort and Easy. Comfortable and easy to use is the O2O e-commerce platform that focuses on indoor comfort home system integration services. Sophia's participation in this comfortable and easy-to-follow business is aimed at expanding the big home business and introducing Internet thinking with the experience and resources of comfortable and easy to use in the home O2O field. Improve the O2O layout.
From the recent disclosure of Sophia's first three quarters, Sofia achieved revenue of 912 million yuan in the first three quarters, a year-on-year increase of 33.09%, and net profit attributable to shareholders of listed companies was 140 million yuan, an increase of 37.41%. The financial report also showed that actively promoting the implementation of the "Internet +" strategy is one of the reasons for Sophia's growth.
Sophia is definitely not a single instance. Home distribution channel companies have also made a difference in the direction of transforming the Internet.
In July, China's leading home service and building materials marketing business group Huanai Group and Strategy Capital, Thousand Joint Ventures, Tongchuang Weiye, and Qunar.com jointly invested in Asia Pacific Media, and jointly invested 270 million yuan. In this regard, Mr. Jia Feng, Chairman of Huanai Home Group, said at the press conference on the same day that as a traditional channel enterprise in the home furnishing industry, Huanian Group and Asia-Pacific Media will promote cooperation and upgrading of the home industry through cooperation and alliance of industrial capital. And win-win. Jia Feng also said that Huaneng will continue to promote a series of industrial Internetization and promote the development and upgrading of the industry by combining "Internet +" thinking.
November, Tencent.com? The “National Home Purchase†jointly created by Asia Pacific Home and Huaneng Home Group ended up with 60,000 online customers, 176,000 attendants, 39 cities, 399 brands, 924 dealers, and tens of thousands of employees. The eye-catching results of the personnel participation ended in perfection and became the model of the home O2O shopping festival. The success of the first quarter of the home purchase, once again strongly corroborated the effectiveness of the 1+1>2 generated by the traditional home business and the Internet Alliance.
There are also similar cases in the ceramic industry. Not long ago, Dongpeng Holdings acquired a 20% stake in the love bee, officially invested in the first platform of the Internet home improvement "home improvement e station." It is reported that Dongpeng has proposed to enter the overall home, and implement strategic planning such as enterprise transformation and upgrading. This time, the stock market loves the hive. On the one hand, it aims to expand sales channels with the help of nearly 400 offline stores. On the other hand, it is to lay out its own O2O strategy.
Leveraging the power of intelligent technology, traditional home building materials enterprises accelerate the transformation of intelligence
In addition to the Internet +, intelligence is another development trend of the home industry this year. Similar to the Internet, traditional home furnishing companies are more inclined to choose intelligent technology manufacturers to achieve intelligent upgrades.
Another custom-made home furnishing company in China, Hao Laike, will invest 10 million yuan in cash this year to create a 25% stake in the company. This time, the company will aim to accelerate the transformation speed of the company's intelligent manufacturing by leveraging technologies such as 3D design and production software systems provided by Chuangming tomorrow.
Under the support of capital power, listed home furnishing enterprises have seized the opportunities on the road of intelligent transformation. In June, the listed bedding brand Xilinmen announced the signing of the “Smart Home Strategic Cooperation Framework Agreement†with Shenzhen Hetai, and the two parties will jointly develop smart bedroom series products through project cooperation. According to the agreement, Hetai will provide Xilinmen and its users with online product monitoring services and follow-up special value-added services based on network platforms and big data and cloud computing technologies. The two sides jointly plan to research, develop and produce a series of scientific sleep and smart bedroom products. Xilinmen said that this cooperation will accelerate the popularization and promotion of Xilinmen in smart bedroom projects and products.
Peer-to-peer "marriage" strategic cooperation to promote mutual complementarity
This year, two home-based companies that made floor-to-ceiling, nature home and Bell flooring successfully joined hands and became a part of the industry. The cooperation between nature and Bell is a strategic investment by both parties. Nature has invested in Bell E-commerce and established “Bell Smart Home Technology Co., Ltd.â€. In addition to continuing to undertake the operation of Bell Floor E-Commerce, the company will also help nature home layout Internet and realize e-commerce transformation.
Nature's choice and Bell's strong alliance are inseparable from its own strategic plan of closely locating the Internet and e-commerce. At the beginning of 2014, Nature released the O2O strategy. At the beginning of this year, it established the first O2O Life Experience Pavilion and launched the concept of “one-stop Internet home improvementâ€. At this time, borrowing from a partner with a mature e-commerce team and service capabilities is obviously beneficial to the promotion and speed-up of nature's e-commerce strategy. Bell is the most successful enterprise in China's floor e-commerce business. Its B2C platform, Bell Mall, is well-known in domestic household e-commerce, and it is called the domestic floor e-commerce NO1. For nature homes that are actively planning e-commerce channels, Bell is the best choice.
Conclusion
Peer-to-peer alliances and cross-line hands-on, the home industry in 2015 has entered an era of integration. Giants such as Huaneng Group, Dongpeng, Sofia, Hao Laike, and Nature are taking advantage of the advantages of funds to seize the dominant resources, and multi-party to expand the scale of enterprises and accelerate the transformation and upgrading of enterprises. This is a year of highly integrated resources, and it is also a year for home furnishing companies to “get togetherâ€.
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