The furniture industry is sluggish and the peak season is not prosperous

Since October this year, the furniture industry has entered the traditional peak sales season, but many merchants have complained uncharacteristically. According to the investigation, the overall trend of the furniture industry was sluggish from January to October due to the impact of the property market. Sales volume fell by 30-40%, and product prices also fell by about 5%. The furniture industry "is not busy in the peak season", which is much larger than everyone expected.

In 2010, the furniture industry encountered an unprecedented "disaster", and many businesses were overwhelmed by pressure or even closed their stores in order to protect themselves. The reason is that merchants are unanimously targeting the upstream real estate industry. China's furniture industry has only been in existence for more than ten years from its formation to the present. It has experienced two ups and downs in SARS in 2003 and the financial crisis in 2008. In 2010, the state increased regulation of the property market, real estate transaction volume entered the "freezing point" of the transaction, the furniture industry as its downstream industry was directly hit.

2010 is coming to an end. Many merchants said that they are still far from the sales target set at the beginning of the year, and the end of the year will be the most difficult period for enterprises. For the future trend of the industry, industry insiders have lamented the confusion.

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