Imported cabinets have been in China for more than 10 years. Imported cabinets have contributed to the maturity of the Chinese kitchen industry. However, in the past year, imported cabinet brands have experienced a difficult survival test, and this test has just begun. With the growing domestic cabinetry industry and the rational return of the real estate market, the prospect of relying on developers to maintain the survival of imported cabinets is slim.
How to resolve the "crisis" and win long-term survival? Experts believe that striving for foreign brands to build factories in China and establish more sales channels is the survival strategy of imported cabinet agents.
Imported cabinets are accused of high prices
Compared with the price of tens of thousands of yuan for renovating a whole kitchen, the price of imported cabinets with a price of hundreds of thousands or even hundreds of thousands of yuan is obviously higher. A few years ago, such imported cabinets did not worry about selling. At the "Survival of International Brand Cabinets" forum held by Focushome.com last week, Chinese agents of imported cabinet brands agreed that the prosperity of the imported cabinet market in the past was related to the fresh, unique shapes and functions of imported cabinets and the relatively blank The cabinet market is not unrelated.
The cabinets entered China from Europe and the United States. They changed the poor kitchen facilities and monotonous functions in the past, and quickly became popular in newly built commercial houses with stylish shapes and rich functions. Imported cabinets occupied the high-end hardcover room market due to the market advantages of domestic cabinets that have not yet been released. Relying on the vigorous promotion of developers became the protagonist of the cabinet market at that time.
However, with the maturity of the domestic cabinet industry, the advantages of imported cabinets have disappeared for several years. From a functional point of view, the transformed domestic cabinets can fully meet the cooking needs and habits of the Chinese; from the perspective of modeling, the design of domestic cabinets mostly follows the imported cabinets, and even surpasses the imported cabinets to take the localized style, which is more in line with the Chinese aesthetic From the perspective of material selection, domestic cabinets are rich in materials, unlike imported cabinets used to use a single wood to maintain their own personality and quality. This causes domestic cabinets to have more leeway in price than imported cabinets, but the quality is not worse than imported cabinets. The high price of imported cabinets makes people feel "incredible".
Rely on the difficult maintenance of developers
It is difficult for consumers to buy cabinets for decoration. It is difficult to find pure imported cabinets in the home market. This is determined by the fact that imported cabinets have maintained close cooperation with developers and used fine decoration sales for several years. It can be said that imported cabinets have been maintained by developers since they entered China. With the maturity of the domestic cabinet market, imported cabinets have no advantage in the retail market. From the perspective of imported cabinet agents, those who can accept the price of imported cabinets Not much, relying on developer promotion can save sales costs.
Imported cabinet agents believe that their biggest competitors are not domestic cabinets but a large number of counterfeit imported cabinets on the market. They believe that the quality of imported cabinets cannot be surpassed by domestic cabinets, but consumers still need to know for a while. However, it is very worrying for the industry to see how many opportunities for the imported cabinets that have gradually lost the developer's luck.
For more furniture information , go to http://news.gojiaju.com/
                  Welcome to provide news interview clues Advertising / News Hotline Transfer 8004 QQ 543178208
Cas 3061-75-4,Behenamide Cas 3061-75-4,Docosanamide Cas 3061-75-4,Docosanamide 3061-75-4
Jiangxi Zhilian Plastics & Chemicals Technology Co., Ltd , https://www.zhilian163.com