German blue flag: seize the opportunity to promote the brand

——Interview with Mr. He Jian, Sales Director of Lanzi Metal Processing Technology Co., Ltd.
In 2008, the United States broke out in a once-in-a-century economic crisis and triggered a collective decline in global stock markets. The entire economic market is facing the enormous challenge brought by the economic crisis. The outbreak of the economic crisis has triggered a series of “Domino effect”. How does the economic crisis affect the Chinese tool market? How will the tool manufacturers in this economic crisis respond? Where will the Lanzhi tool with a century of brand history go in 2009? International Metal Processing Network reporter interviewed Mr. He Jian, Sales Director of Lanzi Metal Processing Technology Co., Ltd.

In the face of the global financial crisis, China's metal processing market is also surging. For the current situation of China's metal processing market under the financial crisis, Mr. He said his opinion: "China was affected by the financial crisis. The impact will be smaller than other countries. The first quarter of next year will be a crucial period, and its development direction will determine China's economic trend in 2009 and beyond. We will pay close attention to it. The machine tool industry is an important part of the entire manufacturing industry. From a positive perspective, smart Chinese users will be more willing to use high-efficiency, high-quality tools to reduce labor costs, improve machine tool efficiency, and thus reduce manufacturing costs, which is actually the right direction for China's machinery manufacturing industry. The tool industry may also take the opportunity to shuffle and eliminate domestic and foreign tool makers who do not have the core technology competitiveness and rely on price to win."

When talking about the development plan of the 2009 Hundred Years of Blue Flag, Mr. He Jian said: "Because we achieved good growth in 2008, we have won valuable time to plan the development strategy in 2009. Starting from the second half of the year. A lot of preparation work has been done:

(1) Reorganizing and enhancing our sales team, covering basically the major industrial provinces and cities in China;

(2) Increased number of application engineers, each in charge of an application area;

(3) further combing our broad product chain and screening out those products that have not yet been developed but have competitive advantages;

(4) Established a project sales team, including full-time project sales and technical engineers, and established good cooperative relations with machine tool manufacturers. Leverage the advantages of Lanzi's special and non-standard tools to provide users with a complete solution;

Lanzhi metal processing tools started late in the Chinese market. Compared with some major European, American and Japanese counterparts, the gap is still large and the market share is not large. Therefore, we believe that the financial crisis will not affect us much. The company's product line is very long and is one of the leading producers of carbide inserts in Europe, which provides the necessary conditions for our continued development. We pay more attention to the construction of our own team, train our internal strengths, coordinate the links at home and abroad, and carry forward the brand of Lanzi. ”

Xi'an Jmlai Bio-Tech Co., Ltd. , https://www.jmlaisarms.com