The development of holding a group creates a superior cluster
Dongguan can be described as one of the earliest birthplaces of the Chinese furniture industry. As early as the beginning of the reform and opening up in the 1970s and 1980s, private furniture manufacturing enterprises such as Dixin and Huahui appeared. Shortly thereafter, a number of Taiwanese and Hong Kong enterprises such as Taisheng and Fuyun settled in succession and began Promote and lead the rapid development of the local furniture industry. At present, there are a large number of large-scale modern key furniture manufacturing enterprises and supporting enterprises such as Taisheng, Fuyun, Yunshitong, Guangrun, Fubao, etc., and 40% of the products are exported. After nearly 30 years of development, only two towns in the city, Dalingshan Town has the reputation of "China's first furniture export town", while Houjie Town is crowned as "Eastern Furniture Capital". In addition, domestic The famous large-scale timber trading markets "Jilong Timber Market" and "Xingye Timber Market" have attracted many domestic customers, and its "International Famous Furniture (Dongguan) Exhibition" each Spring and autumn has become a large-scale in China's furniture industry. One of the exhibitions. After the enterprises gathered together, in 1996, the city ’s CCPIT led the establishment of the Dongguan Furniture Association with independent legal personality, and the local famous furniture clubs even tightly linked the member companies, regardless of the group ’s attack to the domestic markets. It is still under the current financial crisis that the group is warming up, and its cohesion and competitiveness have been exerted to the extreme. Taking only the International Furniture Festival held on July 12 this year as an example, Guangdong has hundreds of brands to attend the meeting, which shows that its team is fierce.
Winning in groups to win the domestic and foreign markets
Guangdong-based export-oriented furniture, even when the economic index is sluggish and the international market has shrunk sharply, there are still many large furniture companies such as Fortis that still insist on export.
Industry leaders believe that the transition to the domestic market requires the reorganization of a new marketing team, a lot of market research and customer decentralization, but it is not possible to do an area in the overseas market, and to change to an export area, as long as the customers who order are maintained. Facts have proved that whether it is export or domestic sales, each enterprise should proceed on the basis of its own operating reality. The Shenzhen Furniture Association, which has been a benchmark in the furniture industry, has adopted the slogan "Made in Shenzhen, Designed in Shenzhen, Shenzhen Brand", and even proposed to build a self-built store for development, which has provided other domestic furniture companies with the idea of ​​strengthening domestic sales.
Holding a group to engage in exhibitions to promote take-off
In the Chinese furniture industry, the Guangdong Furniture Association, established in 1990, has long insisted on guiding member companies to follow the development path of "production, education and research", which not only maintains market order and fair competition, but also becomes a furniture manufacturing center and marketing center that attracts worldwide attention. At the beginning of July this year, for the transformation and upgrading, the implementation of systematic construction, under the guidance of the Guangdong Science and Technology Department and the Guangdong Family Association, an integrated innovation platform of "production, education and research" cooperated by production enterprises, teaching units (universities) and scientific research institutions began Build. The combination of the design power of production enterprises and colleges and the technological research and development of scientific research institutions heralds a new round of Guangdong furniture. In addition, Guangdong Furniture uses the exhibition as a platform to attract distributors, and expanding brand awareness is also a magic weapon. In September this year, the 22nd International Famous Furniture (Dongguan) Exhibition and the 24th China Guangzhou International Civil Furniture were held in Guangdong. The five large-scale exhibitions such as the Expo and the Dongguan Furniture Fair are very rare because of their high density.
The power of the group is endless. The various stages of the development of the Guangdong furniture industry have undoubtedly provided useful mirrors for the development and growth of the mainland furniture industry. As one of the country's three largest furniture production bases, Chengdu's status quo is not a group, it seems that it must be completely changed.
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