Bathroom hardware aims at new directions Intense competition stimulates product innovation

Bill Gates said that in the near future, a home without a smart home system would not be as fashionable as a home that cannot be accessed today. At present, smart life seems to be getting closer and closer to us. With the changes of the times and the innovation of science and technology, people began to pursue a higher level of pleasure, and high-tech products have gradually become an indispensable part of people's lives. The bathroom as an essential item for home life is also constantly innovating and developing, and constantly integrating more and more scientific and technological forces. Intelligent temperature-controlled showers, combined with LED lighting control taps, massage shower systems, etc., undoubtedly bring consumers more comfortable bathroom new enjoyment. Bathroom intelligence will become an important direction for future development.

Intelligent bathroom faucet The development of modern bathroom in China is only more than 20 years. The intelligent bathroom industry is a sunrise industry that has only begun to rise in recent years. It is in the period of rapid development of the industry. According to relevant data, there are about 350 million households out of a population of more than 1.3 billion in China. If an average family makes a budget of 6,000 yuan on the cost of smart renovation, the output value of the entire smart home will exceed a trillion yuan. . Faced with such a huge market of intelligent sanitary ware, both foreign brand enterprises and domestic sanitary ware companies want to share in this battle of “wisdom” the sanitary ware revolution.

Fierce competition stimulates product innovation Although the country has introduced various policies to regulate the real estate market, housing demand remains strong under the background of urbanization. China's sanitary ware market will reach 74.467 billion yuan in 2011, and will reach 90.01 billion yuan in 2015. Traditional sanitary ware accounts for more than 80% of the total. At the same time, Kaiping, Chaozhou, Henan, Changge, Zhejiang, Xiaoshan, Jiaxing, Wenzhou, Taizhou, Ningbo, Fujian Nan'an, Xiamen, Fuzhou and other places are all in full swing to develop sanitary industrial bases and further expand production. It is estimated that in the next three years, the domestic sanitary ware production capacity will also increase at a rate of more than 10%. Therefore, the competition in the industry will become more intense, forcing companies to increase their competitiveness by intensifying scientific research, inspiring product innovation and increasing product added value. At present, domestic smart bathroom production technology has not lost in developed countries, and even many domestic companies that research and manufacture smart bathroom products also sell products overseas.

The evolution of corporate development strategies The “Twelfth Five-Year Plan” in 2011 proposed a transition to low-carbon environmental protection for the hardware industry, moving from the current situation to a higher-level industrial model, which requires the industry and the enterprise to conduct in-depth thinking in light of their own conditions. Deep changes. At present, there are many large and small sanitary companies in China's sanitary industry. In addition to international brands in the high-end market, there are more than 3,000 local brands, of which 50 to 100 are larger. In the face of market conditions and the impact of national policies, companies will shift from low-cost, low-cost production to high value-added, high-margin rates, and reduce product homogeneity in the sanitary ware market. Enterprises can introduce modern high-tech technologies such as electronics and IT into the industry, thereby increasing the technological content and added value of products and transforming them into technology-intensive ones. This combination of high technology and new technology will inevitably promote the sanitary industry to develop intelligently. It is not only a benign competition, but also a better development for the sanitary ware industry. It will provide more intimate services and a higher level for people's sanitary ware. Enjoyment.

Advances in science and technology have enabled products to incorporate more new elements. The advances in technology have been applied to sanitary products, combined with user-friendly designs that allow users to experience the convenience of smart living. In addition to the basic washing functions, today's bathrooms are gradually taking over the derivative functions of relaxing, enjoying romance and enjoying high quality water life. Smart manufacturers are aware of this selling point, have introduced a new combination of high-tech smart bathroom, so that intelligent bathroom gradually into the hearts of people.

During the 2011 Shanghai Kitchen and Bath Exhibition, major sanitary companies competed to release their smart products. For example, Kohler's latest C3 music enjoyment smart cover controller is a smart seat cover that resembles IPHONE from the shape and entertainment functions, supporting MP3, MP4, e-books, Internet telephony and Internet access. At the same time, the Xuyi and IQ series of smart faucets released by the Huayi Bathroom Showroom also attracted people's great interest. One can rotate the flywheel of the faucet by means of a finger to perform a 360-degree arbitrary rotation operation for stepless temperature adjustment. The aperture on the faucet can visually display the state of the water temperature in colors, such as cold water blue, mixed water purple, hot water red. Xuanhui faucet won the "Cotton Cotton Award" in the Guangzhou International Design Week 2010. Piano cabinets also showed their new products to the public. Among them, “Lufu Phantom” obtained three national design patents by combining new sensor devices and smart hardware.

The market potential of domestic intelligent sanitary ware is very large. From the perspective of new sanitary ware exhibited in major exhibitions in recent years, basically all businesses agree that intelligence is a development trend in the future of products. Although the price of smart bathroom products is now prohibitive for the masses of consumers, with the increase in the number of enterprises producing intelligent products, the increasing maturity of technologies, the constant optimization of production processes and processes, and the continuous improvement of people’s consumption levels, prices of smart products will increase. With the decrease in the cost, the more consumers enjoy the comfort brought by the intelligent life.

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