Fabric resistance is not easy and innovative

Every time I hear technical experts patiently and painstakingly explaining the latest fabrics, I always feel inexplicable sorrows and emotions. They feared that the industry or consumers could not understand the hard work they had created. They couldn't immediately recognize their future value. Innovation is not easy, and fabric innovation is particularly difficult.

This time, at the China International Fabrics Exhibition, at the Haixing booth, the author witnessed a scene in which old and new experts spoke endlessly about the elastic staple fiber, “Shu Elastic Wire”.

Let us express my feelings as a newly emerging field - fiber materials - as former trader and Chairman of the Wenxing Group, Ouyang Wenxian, who ventured into investment risks. It takes courage and courage.

Because he knows very well that in a modern society where the market competition is becoming increasingly fierce, companies may make mistakes quickly and they may quickly decline. If companies want to gain a firm foothold in the market, they must do a good job in developing new products. If companies do not develop new products, they will die when the product goes into recession. On the contrary, if companies can continuously develop new products, they can seize the initiative in market competition and use new products to dominate the market when the original products exit the historical stage.

With the development of textile technology and the improvement of people's consumption level, consumer demand has also undergone great changes. Healthy, comfortable and environmentally-friendly fabric products are increasingly welcomed by consumers. Changes in the consumption structure have been accelerated, consumer choices have become more diversified, and the life cycle of new fabric products has been shortened. On the one hand, this poses a threat to enterprises. Enterprises have to eliminate old products that are difficult to meet consumer demand. On the other hand, they also provide enterprises with the opportunity to develop new products to adapt to market changes. Without developing new products, companies cannot meet new consumer needs.

However, new products are not absolute. Under certain conditions, they are new products. Under certain other conditions, they are not new products. In one environment, new products are not new products in another environment. In one enterprise, It is a new product and in another company it is not a new product. In recent years, new materials such as soy fiber, milk fiber, and corn fiber have disappeared. This is because products have quickly been replaced and swallowed up by new products due to the changes in the market.

From this point of view, the "new" word of a new product is not immutable. It only exists in a certain period of production and development of a company. It is a new product in one period and one period of time, and in another period and another time period. It is not a new product.

On the other hand, consumers of new products usually do not buy them immediately, and there is often a process of acceptance or boycott. This process is objectively regular. Any new product has a few innovators first to use. These users are the test targets for new products. They have a good reference value for the response to new products and the marketing strategy for revising new products. This requires companies to continuously strengthen their Consumer surveys and research to find market innovators.

The competition among textile enterprises in the modern market is becoming increasingly fierce. Fabric companies must maintain their competitive advantages in the market, and only by continuous innovation and development of new products can they occupy a leading position in the market and enhance their vitality. In addition, the introduction of new products on a regular basis by companies can improve the company's reputation and position in the market and promote the marketing of new products.

In short, the development of new products is the same opportunities and challenges, benefits and risks coexist, whether the products developed by enterprises can be favored by consumers, the key to see whether the development and development of new products meet the development trend of products and consumption. As long as the company's new products can truly meet the needs of consumers and social development trends, and with scientific and effective marketing strategies, new products can be accepted by many consumers. As long as management science and methods are in place, the development of new products will be able to withstand risks, overcome challenges, and enable enterprises to achieve good economic and social benefits.