In recent years, with the increasing variety of chemical fertilizers available in the market, competition has become more intense. At every fertilizer distribution point, farmers can find a wide range of products from different brands and with varying nutrient compositions, giving them more choices. However, it's reported that some farmers do not focus on the actual effectiveness of the nutrients when purchasing, but instead rely on the sales pitches from dealers. As a result, they often end up buying counterfeit or low-quality fertilizers due to misleading information.
During the fertilizer purchasing season, it is important for farmers to be aware of several common misconceptions:
First, many farmers believe that high technology means high cost. Some TV ads promote fertilizers as "high-tech" products, claiming they use new formulas, national patents, or imported technologies. When farmers see higher prices at dealer outlets, they are told it's because of the advanced production methods. However, this is often a marketing strategy to justify higher prices. In reality, some manufacturers may exaggerate their technological claims to attract buyers, while others might have higher costs due to weak technical capabilities rather than true innovation.
Second, some farmers assume that new concepts equate to better products. Marketers now use terms like "controlled-release fertilizer" or "coated long-acting fertilizer" to attract attention. Since farmers may not fully understand these terms, they are influenced by aggressive sales tactics and end up buying products based on the novelty rather than the real benefits. It’s crucial for farmers to research and understand what these new concepts actually mean before making a purchase.
Third, there's a common belief that high price equals high quality. Many farmers, after being scammed by fake fertilizers, think that only expensive products are genuine. However, in practice, the price difference between similar fertilizers can be significant. For example, a 45% NPK compound fertilizer might cost 65 yuan in one local plant, 70 yuan in another, and over 80 yuan for foreign brands. Despite the price differences, farmers often choose the most recommended options, sometimes driven by dealer influence rather than actual quality.
Fourth, some farmers are drawn to fertilizers that claim to contain multiple nutrients. They believe that more nutrients mean better results. However, each crop requires specific nutrients, and using the wrong type can lead to imbalances. Additionally, some small, unregulated factories may add unnecessary elements to their products, inflating prices without adding real value.
Fifth, some farmers are attracted by factory service commitments. While manufacturers may promise customized fertilization plans or quality guarantees, these promises are often vague. Farmers who want to ensure these services should consider signing a formal agreement with the manufacturer to hold them accountable.
Lastly, some farmers mistakenly believe that simply applying fertilizer is enough. They don't realize that improper application can harm crops or reduce yields. Many also prioritize low cost over proper nutrient balance, leading to poor results and financial loss.
By staying informed and avoiding these common pitfalls, farmers can make smarter decisions and protect themselves from misleading sales tactics.
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