The hotel industry is experiencing significant growth due to the diversification of hotel types and the wide variety of hotel supplies. In just a few years, hotels have become the preferred choice for many travelers, offering a range of services that cater to different needs. However, in the field of hotel decoration, the design has struggled to keep up with the rapid development of the industry. Many hotel designs still rely on outdated concepts, lacking innovation and artistic depth. While functional aspects are well-developed, the creative and aesthetic elements remain underdeveloped.
Hotel renovation wins in innovation
The soul of hotel decoration lies in innovation, and true innovation requires reconstruction.
Today, many competitors in the hotel decoration sector are facing challenges. Despite their best efforts, they often fall short. The main reasons behind this include a lack of distinctive features, outdated facilities, and an aging workforce. There's been a common misconception that product innovation primarily refers to service or product improvements. However, as services and processed products become more standardized, innovations in equipment and interior design have become the most flexible and effective way to stand out in the market. These innovations can include everything from services and products to projects, equipment, and decor. Unfortunately, many hotels still use equipment and decorations that are over ten years old, making it difficult to attract customers. To stay competitive, hotels should regularly update their facilities and interiors, especially within five years. Many express hotels fail to recognize the crucial role of renovation in overall product innovation. Two major issues persist: one is the tendency to follow the same model for all locations, and the other is the inability to rebuild without tearing down. Overall, there's a weak understanding of store decoration among many operators.
Express hotel decoration should reflect artistic beauty and create a lasting impression on guests.
Creating a bright and visually appealing environment through color and lighting is essential. Brightness not only enhances the guest experience but also creates a sense of joy and comfort. A well-designed hotel can leave a lasting impression, making guests want to return. An exceptional express hotel can even spark a passion for spending and become a local attraction. Ideally, an express hotel could serve as a city landmark, which would be the ultimate success. However, most hotels today don't reach that level. The key to creating a beautiful first impression lies in the storefront design. When the front of the hotel isn't very wide, it's important to focus on the lower part of the building—up to 15 meters. Not only should it look good during the day, but it must also shine at night. After all, evening hours are when most guests are active. During the day, aesthetics like color and style matter, while at night, lighting becomes the main factor. Of course, the visual appeal of the entrance must be supported by quality throughout the entire hotel. Otherwise, it might appear attractive on the surface but fail to deliver a meaningful experience.
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