Reduce intermediate levels
As a door and window manufacturer, the door and window franchise believes that the implementation of price promotion is nothing more than two situations: one is due to the homogenization of products on the market, the similarities of various products are more than the difference, so that the price has to be adopted. The means of warfare enables the product to stand out again and re-emerge the attention of consumers; the second is that due to the slow market reaction of the company's products, it cannot correctly reflect the external or potential needs of consumers, so that they have to use Price promotion means to eliminate inventory. In fact, no matter what the need, ultimately, because the company can not effectively study the target consumers of the company. And because of this, the lengthy dealer hierarchy can be said to be one of the main reasons.
Reasonable distribution of profits
To be honest, doing business is to make money, and it is the basic principle for dealers to make money, but don't give huge profits and make dealers too strong. If dealers are too strong, they must pose a threat to door and window manufacturers. Because a strong dealer represents a channel power and regional market operation capabilities, once the dealers "change", the consequences are unimaginable. Vendors must design dealer sales and profit estimates based on dealer capabilities and market conditions. Only by fully understanding the details can the manufacturer better monitor the terminal. Reasonable distribution of profits is the key to peaceful coexistence between door and window manufacturers and distributors.
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