The flooring industry has developed in China for many years. With the continuous development of the industry and the ever-increasing number of companies, the competition in the flooring market has become increasingly fierce. In the floor market with small and medium floor companies as the main body, low-cost promotions have become the norm in the market. From the perspective of long-term development, low-cost promotion is not conducive to the long-term development of the enterprise. In this industry context, how can companies expand profit margins?
The floor market competition fiercely induced a lot of chaos
At present, there seems to be a growing trend towards the holidays. The flooring industry has achieved countless people with lofty ideals. On the face of it, the threshold is low and the approach is good, and making money seems inevitable. However, from the rapid development of the past to the rapid expansion of today, the flooring industry has been plagued by the problem of 'homogenization'. This has also led to a very fierce price war in the floor market. As the buyer’s market becomes more rational and more mature, floor companies can only accelerate their transformation and upgrading in order to capture more shares in the fierce market competition and not be eliminated by the wave of shuffling.
Since the beginning of this year, the “price war†in the domestic home building materials industry has become increasingly intense. If the flooring industry wants to develop healthily, it will need to make some adjustments accordingly. In the process of industrial development, it is difficult to avoid the process of overcapacity and elimination of old products, used equipment and old markets. The same is true for the flooring industry. Early market demand rapidly expanded. It can indeed occupy a part of the market through imitation and low-cost methods. However, due to the price war caused by homogenous competition, a floor brand official stated that low prices cannot solve problems. Quality is the most important thing.
Standardizing the order of the floor market requires the improvement of industry standards
It is true that some companies have adopted some industrial chain integration methods to reduce costs while also ensuring quality. Without quality assurance, it is very difficult to survive in the tide of industry consolidation. The industry continues to integrate, and after a certain stage of development, some companies with insufficient strength and no advantage will likely be merged. Regarding how to adjust industries to promote the healthy development of the industry, industry insiders said that this actually requires breakthroughs in standards, industry norms, research, and even consumer education.
Specifically, the floor industry standards need to follow the development of the industry, need to constantly update relevant technical indicators, strengthen the mandatory certification system for safety standards and market access system; flooring industry needs to strengthen information exchange, understand the development of the industry, to avoid homogenization, low The blind investment of qualitative products will guide capital and technical forces to invest in the direction of industrial upgrading and cross-border applications. Flooring enterprises must strengthen exchanges with universities, research institutions, industry associations, and other industries to find new directions for application development.
Therefore, in the current floor market, companies want to standardize the floor market order, unilateral efforts of enterprises is a must, but in this process also need to gradually improve the industry standards to help. Of course, in the market where only floor companies are the main players, companies need to strengthen their ability to innovate and strengthen their self-discipline, so that many chaos on the floor market can be mitigated at the source.
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