No. 1: Dispersion and reinforcement.
"Price" used to be the core competitiveness of our "Made in China", fingerprint lock is no exception, the fingerprint lock industry still relies on lowering prices as an important means of popularizing fingerprint locks. With the development of fingerprint locks and related industries, the price factor of marketing consumption has plummeted. The traditional large-scale, low-factor cost model has gradually failed, and fingerprint locks need to be far-sighted. Pursuing verticalization and segmentation, the division of labor and positioning must be very clear before they can be established. Every company must think about where "differentiation" is?
2nd: Cross-border and interconnected.
The boundaries between the industries are gradually melting, and cross-border robbery has become the norm, especially in this era of advocating the interconnection of all things and competition. Mo Li is doing fingerprint locks, Yajie can also do; the central control to do fingerprint locks, Hikvision also has to do, and even Alibaba has begun to get involved in smart locks. The development of smart home, Baidu, Tencent, Xiaomi, Haier and other giant companies across the border, let the fingerprint lock industry shuffle.
Interconnection is not only the interconnection of different enterprises and different industries, but also the interconnection of users and enterprises. The fingerprint lock industry originally had collaborative production based on supply chain and interconnected with multi-layer enterprises in the industry chain. Now with the development of smart homes, fingerprint locks must be upgraded to a part of smart homes, which must be integrated into the Internet of Things and smart homes. The platform, the products in the platform and the user interconnection; the wave of the Internet impacts all walks of life, the marketing, promotion, sales and after-sales of the fingerprint lock enterprise need to touch the net, and generate more contact with the e-commerce industry, network platform and users.
No. 3: Supply chain counterattack.
The supply chain form of most brands in the fingerprint lock industry is that the factory develops products, and the orders are distributed at all levels, and then sold to the whole country. The e-commerce platform is mass-produced by the manufacturers or the dealers are bulk-selling and then selling. Now with the emergence of new marketing models such as O2O, crowdfunding, and pre-sales, consumers will order the factory first, and the factory can meet the needs of consumers to customize and personalize production to a certain extent. In the past, from production to consumption, in the future, there was consumption and then production, and the supply chain began to counterattack.
4th: Branding of products.
The lack of giants in the domestic fingerprint lock industry is common sense, and some fingerprint lock brands in the market are foreign brands or have overseas capital background. Therefore, and in the current competition between channel and capital, we must shape the brand to enhance the value; and the fingerprint lock industry must achieve the full popularity of the market, must have a giant brand guidance.
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