In today's competitive building materials market, businesses are facing increasing challenges. Manufacturers are constantly seeking ways to attract consumers by emphasizing personalized features. To do this, they've started hiring so-called "smart groups" to come up with creative marketing strategies and even add gold leaf to their products to make them more appealing. Especially in the flooring and ceramic industries, this year has seen an overwhelming number of new products that seem to be constantly innovating. But how can consumers choose wisely in such a crowded market?
When it comes to wooden flooring, the situation is even more confusing. As one flooring dealer put it, sales now require a deep understanding of customer needs and a willingness to meet them. Some stores are rebranding ordinary wood as imported materials, driving up prices. For example, some flooring is sold at around 200 yuan per square meter—about 50 yuan more than regular solid wood flooring.
In business, what does it mean to have integrity? Some shops label the same material as teak or red sandalwood, while others use names like "gold wood," "rich wood," or "ivory wood"—none of which appear in national wood standards. Worse still, some companies alter the color of the wood or substitute cheaper materials for high-end ones, falsely attaching the name of expensive wood onto inferior products.
Similarly, in the tile industry, a new type called "2+1" is being sold at about 50 yuan per piece—30 yuan more than regular tiles. However, according to professionals, this is just a standard material with a fancy name. The price hike is purely based on branding, not quality.
In such a fiercely competitive environment, having a good brand name can directly influence product pricing. But businesspeople should also remember to act with some sense of ethics and avoid overhyping product names. Earning money through misleading consumers is not only unfair but also harmful to long-term trust and reputation.
Stainless Steel Emergency Driver
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Jiangmen City Pengjiang District Qihui Lighting Electrical Appliances Co., Ltd , https://www.qihuilights.com