How does the children's furniture market adapt to the introduction of the new national standard

Storefront: price is a problem

The reporter came to the Bohuang International Furniture Expo Center in Fangcun and found that children's furniture is being sold at a reduced price, and some products are even as low as a discount. When the reporter came to a store specializing in selling children's furniture, the sales staff enthusiastically introduced the various pieces of furniture to the reporter, focusing on the "price card".

The reporter found that all children's furniture stores in the Expo Center played a price war without exception, but no brand completely met the "conditions" standard. Later, the reporter visited furniture stores in other places, and found that children's furniture that did not meet the new standard did not mean to retreat to the second line.

"Conditions" stipulates that the product should not have dangerous sharp edges and dangerous sharp points, and edges and edges should be rounded or chamfered. But the reporter still found that many of the matching bedside cabinets and tables in children's furniture have 90- degree corners. In this regard, the sales staff said that if the customer confirms the purchase, it can do certain processing, the problem is not big. As another example, when the product has an airtight closed space, a vent should be provided. It is reported that this is to prevent children from suffocating into closed furniture while playing games. However, among the children's furniture sold, there are also many wardrobes that are not perforated. The store clerk said that perforating the furniture will affect the overall design of the product, and some customers will worry that the ventilation holes will allow dust and other stolen goods to enter. Still depends on the needs of customers.

When the reporter mentioned the new national standard for children's furniture that had just been implemented, most shop assistants said they did know that there was such a standard, but they were not very clear about the specific requirements. A person in charge of a solid wood children's furniture brand told the reporter of "Private Economic News" that it is impossible for all children's furniture to meet the standard. Only when there is demand, there is a market. Some parents with poor economic ability will choose cheaper Furniture, due to cost issues, these furniture must not meet the standards, but it still has its own market. "However, the implementation of" Conditions "is definitely good for our first- and second-tier furniture brands. The big brands have done a good job in terms of safety and environmental protection. Now they have mandatory standards and do not meet the standards. Brands will be eliminated, which is also a good trend for the entire industry. "

The reporter interviewed a dozen parents randomly in the children's furniture store, and they all said that they did not understand the details of the "conditions" at all. A local couple in Guangzhou said when buying furniture for their eight-month-old daughter: "The main consideration now is their own economic ability. Every piece of furniture that meets the standards must be very expensive. Moreover, the daughter is still young and the furniture I bought back I will definitely not use it immediately. After putting it on for a year or two, there should be no smell. "

Enterprises: It takes time to "digest"

Shenzhen Qicai Life Furniture Co., Ltd., as one of the main drafting units of the "Conditions", failed to implement it. The reporter came to the sales point of Colorful Life at the Bohuang International Furniture Expo Center and found that some furniture still has problems with sharp edges on the edges and no ventilation holes in the wardrobe. When asked by reporters about the above questions, Mr. Wen, the store's furniture consultant, was vague and did not give a positive answer.

He said: "In fact, parents buy furniture for their children, the main consideration is health issues. Our company adopts foreign standards, and the limits of harmful substances reach the advanced national standards. It can be said that in the children's furniture industry, we are the most Expensive. "But when the reporter asked if there were relevant documents confirming that the furniture's chemical content reached the standard, Mr. Wen said that the customer was also difficult to understand and did not provide it.

The brand's children's furniture has been greatly reduced in price. Are they forced to sell substandard old products because of the implementation of the new standard? In this regard, Mr. Wen denied that he said: "The price reduction is for activities and publicity, not because of the implementation of the new standard. Besides, our products are in line with the standard and will not be easily sold at a reduced price."

So, can furniture that does not meet the requirements of the new standard continue to be sold on the market? In this regard, the Secretary General of the Guangzhou Furniture Association said in an interview with the "Private Economic News" reporter that it is definitely not possible, but there are still many old furniture that were manufactured before the implementation of the new standard, so the enterprise still needs some time Digest inventory. As for whether the expected effect of the new standard implementation can be achieved in the short term, the Secretary-General said: "The standard is set, and the next step is to rely on the supervision of relevant government departments such as the Quality Supervision Bureau, the Industry and Commerce Bureau, and of course want to regulate in the short term. The entire children ’s furniture industry is impossible, and any policy requires a gradual adaptation process. "

Rebirth: Children's furniture industry wants "Phoenix Nirvana"

Mr. Li Gaoyu of the Brand Planning Department of Jinfuya Furniture Co., Ltd. told the reporter of "Private Economic News": "As long as the" Condition "was formulated, we have learned from various sources that the country will make regulations on the children's furniture industry. At the drafting stage, we studied relevant documents, carefully analyzed the regulatory requirements that may be involved, and strictly followed the regulations when producing children's furniture, and reached the standards through technical improvement. "

According to the reporter, there are many big brands in the market who want to digest the old furniture produced before the new label was introduced, and they will not hesitate to sell them at a large price. But Jin Fuya Furniture chose a method that would protect its own profits and not harm the interests of consumers. Li Gaoyu said: "Our furniture is sold in different age groups. On the premise that environmental protection, health and other aspects have met the national requirements, we have improved the details and improved some furniture that does not meet the requirements of younger children."

Improvements will inevitably lead to an increase in production costs. Will furniture companies pass on these costs to consumers? Li Gaoyu admitted that the increase in cost is certain, but the new standard in the "Conditions" is mainly a change in details. The cost in this area is not high, and the enterprise itself can also bear it. He said, "The impact on some professional youth furniture brands is not large, because they have higher requirements for their own products, but for small and medium-sized furniture brands, this threshold is still relatively high."

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